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Statistics
For key Cape Cod statistics, visit StatsCapeCod.org or DataCapeCod.com.
Access a Small Business Profile of Massachusetts small businesses.
Travel & Tourism Industry Statistics
In calendar year 2022, direct domestic tourism spending in Barnstable County was $1.4 billion, an increase of 2.9% over 2021. These tourism expenditures supported 10,100 travel-related jobs (+4.8% vs. 2021) and $378 million in wages (+8% vs. 2021), while generating $181.1 million in state and local taxes (exceeding 2021 levels by 13%). On average, day trip guests to Cape Cod spend $200 per travel party per day, and overnight guests spend about $800 per travel party per trip.
The tourism industry brought nearly 23 million domestic and international visitors to the Commonwealth in 2022. Tourism is one of Massachusetts' key industries, accounting for nearly $24.2 billion in direct spending in 2022 and generating $1.9 billion in state and local taxes, as well as supporting 131,000 jobs and $5.9 billion in wages.
Source: Massachusetts Office of Travel & Tourism
Tourism Statistics
| STR DATA Barnstable County |
2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
| January | ||||||
| Occupancy | 32.2% | 35.4% | 18.9% | 23.9% | 20.2% | 28.8% |
| ADR | $115.58 | $110.24 | $127.66 | $109.53 | $114.02 | $100.78 |
| RevPAR | $37.19 | $39.06 | $24.19 | $26.23 | $22.98 | $29.00 |
| February | ||||||
| Occupancy | 37.9% | 42.1% | 25.0% | 32.5% | 28.7% | 35.1% |
| ADR | $125.53 | $121.16 | $148.30 | $119.87 | $102.82 | $111.69 |
| RevPAR | $47.63 | $51.03 | $37.01 | $38.90 | $36.16 | $39.15 |
| March | ||||||
| Occupancy | 42.3% | 42.4% | 27.8% | 19.2% | 28.6% | 44.6% |
| ADR | $120.79 | $115.07 | $136.14 | $102.82 | $120.05 | $106.27 |
| RevPAR | $51.07 | $48.79 | $37.88 | $19.72 | $34.32 | $47.41 |
| April | ||||||
| Occupancy | 47.1% | 46.6% | 33.8% | 12% | 35.7% | 46.4% |
| ADR | $137.19 | $134.47 | $168.42 | $81.94 | $134.62 | $118.71 |
| RevPAR | $64.66 | $62.73 | $56.99 | $9.80 | $48.03 | $55.12 |
| May | ||||||
| Occupancy | 55% | 52.1% | 40.4% | 12.1% | 46% | 52.9% |
| ADR | $167.07 | $163.31 | $206.66 | $94.65 | $170.08 | $149.12 |
| RevPAR | $91.86 | $85.07 | $83.40 | $11.43 | $78.18 | $78.93 |
| June | ||||||
| Occupancy | 64.3% | 63.7% | 63.0% | 25.3% | 62.3% | 68.3% |
| ADR | $210.61 | $210.99 | $285.55 | $222.40 | $231.16 | $196.49 |
| RevPAR | $135.40 | $134.32 | $180.03 | $56.33 | $143.92 | $134.15 |
| July | ||||||
| Occupancy | 71% | 72.8% | 77.2% | 56.5% | 75.9% | 77.1% |
| ADR | $285,84 | $287.70 | $387.32 | $334.78 | $322.81 | $272.08 |
| RevPAR | $202.89 | $209.57 | $299.20 | $184.17 | $244.93 | $209.75 |
| August | ||||||
| Occupancy | 71.7% | 72.8% | 72.9% | 66.9% | 78.3% | 80.0% |
| ADR | $286.45 | $289.54 | $391.05 | $352.48 | $333.82 | $282.47 |
| RevPAR | $205.48 | $210.70 | $285.22 | $235.75 | $261.30 | $226.28 |
| September | ||||||
| Occupancy | 63.9% | 65.2% | 59.3% | 47.8% | 62% | 69.3% |
| ADR | $205.70 | $204.47 | $266.20 | $269.02 | $207.61 | $182.22 |
| RevPAR | $131.55 | $133.30 | $157.90 | $128.69 | $128.66 | $126.36 |
| October | ||||||
| Occupancy | 56.6% | 56.2% | 49.2% | 31.2% | 48.9% | 57.3% |
| ADR | $169.55 | $168.03 | $203.42 | $186.07 | $159.93 | $145.62 |
| RevPAR | $95.90 | $94.50 | $100.16 | $58.08 | $77.96 | $83.25 |
| November | ||||||
| Occupancy | 42.8% | 31.7% | 32.2% | 26.3% | 34.4% | 38.4% |
| ADR | $143.33 | $176.18 | $164.57 | $122.96 | $133.87 | $121.84 |
| RevPAR | $61.31 | $55.88 | $52.93 | $32.32 | $45.84 | $46.76 |
| December | ||||||
| Occupancy | 40.4% | 27.7% | 29.4% | 17.3% | 26.3% | 31.6% |
| ADR | $131.41 | $154.62 | $152.14 | $131.91 | $136.88 | $117.00 |
| RevPAR | $53.15 | $42.84 | $44.77 | $22.81 | $36.02 | $36.99 |
| CAPE COD NATIONAL SEASHORE VISITS | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
| January | 123,834 | 115,069 | 173,766 | 162,342 | 115,019 | 111,813 |
| February | 150,548 | 158,373 | 151,898 | 135,718 | 132,239 | 123,189 |
| March | 154,830 | 193,554 | 179,862 | 167,258 | 160,318 | 173,714 |
| April | 286,438 | 259,141 | 279,598 | 201,571 | 219,559 | 198,375 |
| May | 319,756 | 308,573 | 343,189 | 276,179 | 364,695 | 304,414 |
| June | 400,565 | 448,788 | 513,321 | 444,372 | 447,107 | 492,219 |
| July | 541,454 | 649,020 | 589,504 | 776,924 | 665,409 | 639,254 |
| August | 720,365 | 668,802 | 641,339 | 683,757 | 752,184 | 773,806 |
| September | 553,250 | 473,582 | 494,851 | 509,143 | 556,858 | 525,186 |
| October | 404,451 | 369,295 | 343,377 | 389,557 | 322.952 | 307,047 |
| November | 192,086 | 183,491 | 211,663 | 184,546 | 159,980 | |
| December | 161,937 | 152,591 | 162,639 | 191,552 | 147,013 | |
| TOTAL: | 3,998,220 | 4,037,007 | 4,121,125 | 4,122,438 | 3,956,010 |
| BARNSTABLE MUNICIPAL AIRPORT TRAFFIC |
2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
| January | 2,888 | 2,750 | 2,797 | 4,970 | 4,442 | 5,543 |
| February | 2,339 | 2,739 | 2,871 | 4,516 | 3,780 | 4,492 |
| March | 3,275 | 4,091 | 4,406 | 4,458 | 5,580 | 5,051 |
| April | 3,137 | 4,382 | 3,773 | 2,935 | 4,820 | 5,455 |
| May | 4,004 | 4,589 | 5,455 | 3,650 | 5,316 | 6,161 |
| June | 4,679 | 6,378 | 6,347 | 4,526 | 5,667 | 7,417 |
| July | 5,554 | 6,802 | 6,832 | 5,543 | 7,622 | 7,004 |
| August | 5,277 | 5,791 | 7,186 | 6,045 | 7,623 | 6,796 |
| September | 4,014 | 4,983 | 5,735 | 5,150 | 6,378 | 5,014 |
| October | 4,391 | 4,826 | 4,695 | 5,252 | 5,184 | |
| November | 3,745 | 4,196 | 3,699 | 5,002 | 4,577 | |
| December | 2,928 | 3,937 | 3,192 | 4,635 | 4,656 | |
| TOTAL: | 53,569 | 58,361 | 53,379 | 66,117 | 67,350 |
| SOCIAL MEDIA REACH | As of September 2023 |
| Facebook - @VisitCapeCod (total #) | 50k |
| Twitter - @VisitCapeCod (total #) | 17.9k |
| @DougtheQuahog (Twitter & Facebook) | 6.5k |
| Pinterest - @VisitCapeCod (total #) | 1.7k |
| Instagram - @VisitCapeCod (total #) | 46k |
| YouTube @VisitCapeCod (total # of views in 2022) | 24.1k views |
